For me I would start with the Following Key Questions :
- Server Age
- PVE or PVP ?
- Progression or Casual ?
- Server Forums
Server Age -
How do you find how old your sever is ?
There is a site Called Warcraft Realms that has the information on Server live Dates Check Here for yours .
But what does Server age tell us ?
You would expect that on a older Server there will be more money and more established players . So on a old Server I would expect the market to be stronger with a few Established Auctioneers .Also With a old Server I would expect Established and old Guilds .
There have been many population moved and combining of servers so do your Research well.
Population is a major Factor on the market but what's your Server population ?
On a high Population Server I would expect the market to be Very active and there will be a larger volume of sales , I would Be looking to sell high volume low profit items here as a standard way of making gold but Expect tough competition .
Also There will be a lot of gold on the Server and With that the possibility of Farmers ad Gold Sellers. Dealing in Rare items will also be good as with a high Population the Supply will be much less then the demand.
On a medium population Server I would expect a balanced market with good volume of sales and Rare items going at a fair price but not a high as a High Population Server as the demand Will be less and Less players will need them . I would also expect a strong Supply of mats on a medium population Server.
A Low Population Server with have its own issue Less mats to keep the market flowing but also less demand, so I would expect to see a overall higher prices but rare items selling at a much slower rate
PVE , PVP or RP ?
PVP - ( Player Vs Player)
As its a PVP server you would expect a higher demand for PVP gear, gems,enchants and PVP focused Potions . So selling Gear aimed at this community works well .
PVE ( Player Vs Environment)
As the server is not PVP focused expect to sell items and Gear aimed at Raiders and People levelling alts .
RP ( Role Play )
On a RP server there is a demand for Cosmetic items Like Ruby shades or the many different types of cosmetic shirts .
Progression or Casual
To find out if you server is a Progressive or Casual Server Check out Wow Progress - Click Here
When you look the information about your server look at the top guilds have they cleared all the Raid content and when did they get there kill ?
If you can understand the raiding nature of your server then you can work out the need to supply Epic gear and Buff food and Potions .
Server Forums -
Recruitment is always a key sign or expansion or progression so also have a look here and see how busy the forums are and how many guilds are recruiting . This can give you a good idea of what happening across the guilds and you can see who is doing what . Another point here is to see how organised the Guild are do they post ever day ?
Overall it take time to understand a servers economy but if you can answer the above questions then you can enter the market in a more informed position
- So how old is your Server ?
- What the Population ?
- PVP or PVE ?
- Progressive or Casual ?
- What happening behind the scenes